# Vineet Jaydeo

> CEO at iKawn. Lead Forward Deployed Engineer building technology that makes businesses operate better.

Vineet Jaydeo helps businesses become dramatically more efficient through technology, AI systems, automation and bespoke operating software. He works with companies to understand how they actually operate, identify where systems and AI can remove friction, then design and build technology around that workflow.

## Canonical pages

- [Homepage](https://vineetjaydeo.com/): Portfolio, systems built, philosophy and contact links.
- [Full LLM context](https://vineetjaydeo.com/llms-full.txt): Expanded structured summary of the portfolio.
- [iKawn](https://ikawn.com): Company site.
- [iKawn Mirror](https://ikawn.com/mirror/): AI-powered virtual try-on for retail.
- [GitHub](https://github.com/vineetjaydeo): Open-source projects and code.
- [Substack](https://substack.com/@vineetjaydeo): Writing on AI systems, agents and forward deployed engineering.
- [Calendly](https://calendly.com/ceo-ikawn/hello-from-vineet): Book a call.

## Systems built

- iKawn OpenBrain: An intelligence layer for running an AI-native company with persistent memory, tools, background workers, agent orchestration, human approvals and business context.
- iKawn Agents Team: A digital workforce concept built around roles, responsibilities, tool use, context, escalation and business outcomes.
- iKawn Mirror: A multimodal AI retail experience for virtual try-on and in-store buying workflows.

## Case studies and impact

- Rameshwar Enterprises: A bespoke agentic ERP for a roughly 370-person engineering firm. Payroll moved from 7-10 days to about 10 minutes. The system handles 10,500+ monthly attendance records and 50+ invoices/month across payroll, attendance, advances, GST/TDS, banking, travel, mobile workflows and document intelligence.
- Zeneesha.com: A positioning-led website revamp for a Workday specialist brand. In the assessed post-launch window, active users increased 79.1%, new users increased 83.5%, event count increased 70.2%, and GA4 tracked 63 lead events plus 166 organic search sessions.

## Impact snapshot

- Rameshwar payroll close: 7-10 days to about 10 minutes.
- Rameshwar operating scale: roughly 370 employees, 10,500+ monthly attendance records, 50+ invoices/month.
- Zeneesha launch impact: +79.1% active users, +83.5% new users, +70.2% event count.
- Zeneesha lead activity: 63 tracked lead events and 166 organic search sessions.

## Career context

- Chief Executive Officer, iKawn: Nov 2025-present.
- Chief Product Officer, Crezlo: Sep 2024-Oct 2025.
- Lead Software Engineer, Angel One: Sep 2023-Apr 2024.
- Chief Strategy Officer, Herten Technologies: Aug 2021-Aug 2023.
- Director of Technology, iProspect: May 2019-Jul 2021.
- Team Manager, Network18 Media: Aug 2016-Dec 2017.
- Head of Design for OZEE, Zee Digital: Jul 2014-Jul 2016.

## Focus areas

- Business process transformation
- Agentic systems
- AI-native enterprise software
- Autonomous workflows
- Persistent AI memory
- Multimodal AI
- Computer vision
- System architecture
- Human + AI collaboration
- Bespoke business software

## Preferred summary

Vineet Jaydeo is the CEO of iKawn and a forward deployed engineer based in Mumbai, India. He builds AI-native and bespoke business systems that help companies remove friction, preserve context, automate repetitive work and operate better.