I make the businessoperate better

I redesign workflows, then build the systems around them.

Learn how

Impact Snapshot

Rameshwar Enterprises 7-10 days -> 10 min

Payroll closure for a 370-person engineering firm.

Operations scale 10.5k+

Attendance records processed every month, plus 50+ invoices.

Zeneesha launch +79.1%

Active-user lift after the website revamp launch window.

Lead generation 63

Tracked lead events, with 166 organic search sessions.

How I Work

Understand the system behind the symptoms

Most business problems do not arrive as clean software requirements. They look like disconnected spreadsheets, repetitive work, fragmented tools, slow decisions, manual coordination and processes people have simply learned to tolerate.

Understand

Map how the business actually works, where decisions slow down, what people repeat manually and what the current tools fail to connect.

Redesign

Turn the operating reality into a better workflow, then choose the system architecture, automation and AI primitives that fit the job.

Deploy

Build, integrate, ship, observe and improve until the software starts removing real work from the business.

Experience

Current role iKawn logo

Chief Executive Officer

iKawn

Nov 2025 - Present · Mumbai · On-site

AI operating systems, agentic commerce, product strategy and go-to-market.

Crezlo logo

Chief Product Officer

Crezlo

Sep 2024 - Oct 2025 · Mumbai

AI product leadership, product management and growth systems.

Angel One logo

Lead Software Engineer

Angel One

Sep 2023 - Apr 2024 · Mumbai · Hybrid

Engineering leadership, technology management and software delivery.

Herten Technologies logo

Chief Strategy Officer

Herten Technologies

Aug 2021 - Aug 2023 · Navi Mumbai · Hybrid

Business strategy, international sales and technology-led growth.

iProspect logo

Director of Technology

iProspect

May 2019 - Jul 2021 · Mumbai

Product development, technology sales and digital platforms.

Razrcorp logo

Head of UX/UI & Frontend Development

Razrcorp Private Limited

Jan 2018 - Apr 2019 · Mumbai

Led UX/UI, design and frontend development teams across digital product delivery.

Network18 logo

Team Manager

Network18 Media

Aug 2016 - Dec 2017 · Mumbai

Team management across digital media products and delivery.

Zee Digital logo

Head of Design for OZEE

Zee Digital

Jul 2014 - Jul 2016 · Mumbai

UI/UX decisions, app design, front-end development and product experience.

Systems I Have Built

Technology shaped around work

Sometimes the answer is an internal AI operating system. Sometimes a team of autonomous agents. Sometimes a retail AI experience. Sometimes an entirely bespoke ERP or a conversion-focused website revamp.

01

iKawn OpenBrain

An intelligence layer for running an AI-native company.

OpenBrain gives iKawn persistent memory across conversations, documents, tasks, agents and internal operations. It combines semantic memory, tools, background workers, agent orchestration, human approvals and business context into one operating layer.

The goal is not a smarter chatbot. It is an organisation that can remember, reason and execute across time.

Node.js PostgreSQL pgvector MCP Fly.io
02

iKawn Agents Team

A digital workforce built around roles, responsibilities and business outcomes.

Instead of treating agents as isolated assistants, Agents Team explores how multiple specialised agents can operate together as part of a company.

Agents can own functions, collaborate, use tools, maintain context, escalate decisions and work alongside humans.

Agents Tool use Approvals Business roles Context
03

iKawn Mirror

Using multimodal AI to redesign the retail buying experience.

Mirror lets shoppers visualise products on themselves through interactive retail experiences and virtual try-on. The challenge is larger than generating an image.

It involves AI, store behaviour, UX, hardware, latency, product catalogues, lead capture, commerce and the economics of physical retail.

Multimodal AI Retail UX Computer vision Commerce

Case Studies & Impact

Measured outcomes from workflow change

These are not just builds. They are operational changes with visible business movement: faster payroll, cleaner approvals, stronger acquisition and more traceable demand.

01

Rameshwar Enterprises

Payroll went from 7-10 days to about 10 minutes.

A 370-person engineering firm was running payroll, attendance, advances, invoices and statutory deductions through disconnected spreadsheets and handwritten site attendance.

I built an agentic ERP around the actual workflow: attendance sync, advance reconciliation, statutory deductions, invoice generation and human approval before anything goes out.

Payroll close 10 min Down from 7-10 days
Employees ~370 Technicians and staff
Monthly records 10.5k+ Attendance entries
ERP Payroll Attendance Documents Operations Automation
02

Zeneesha.com

A positioning-led website revamp that improved acquisition, engagement and lead activity.

The launch strengthened Zeneesha's digital presence for Workday services, improved organic discovery and turned more visitor attention into tracked enquiry signals.

The first assessed launch window delivered 441 active users, 423 new users, 63 tracked lead events and visible AI Assistant traffic as a new discovery route.

Active users +79.1% Versus previous period
New users +83.5% Post-launch lift
Lead events 63 Tracked in GA4
Positioning SEO Conversion Analytics
Vineet Jaydeo working on a laptop

Forward deployed engineering means staying close to the business long enough to build the software it actually needs.

What I Focus On

Where systems and AI meet

I work across business operations, product, UX, AI architecture, agents, integrations, data and deployment.

Business process transformation
Agentic systems
AI-native enterprise software
Autonomous workflows
Persistent AI memory
Multimodal AI
Computer vision
System architecture
Human + AI collaboration
Bespoke business software

My Philosophy

The best systems quietly remove work

Technology should not create another dashboard employees have to maintain. It should remember what humans forget, connect what was disconnected and adapt to the business instead of forcing the business to adapt to software.

01. Remove friction

Automate what should never have been manual and surface decisions instead of more data.

02. Preserve context

Build systems that remember, reason and carry business context across conversations, documents, tools and time.

03. Fit the company

The business should not have to contort itself around generic software. The software should understand the business.

Building iKawn

AI as operating architecture

At iKawn, I am exploring what businesses look like when AI becomes part of their operating architecture rather than another tool in their software stack.

iKawn

A company for building practical AI systems around real workflows, business outcomes and the operating constraints of the teams that use them.

Visit iKawn

ProcessMCP

A simple ProcessWire plugin that makes existing ProcessWire sites easier for AI agents to access through MCP.

View on GitHub